Quantitative Case Study in Public Relation Campaign

Quantitative in Public Relation Campaign - Case Study Example In the same year, 12.8 per 100000 women died from breast cancer. Breast cancer when detected at an early stage can be treated. But when it is detected at a later stage, it cannot. Amputation is what will be done and if the cancer is systemic, then death will follow (Abdel-Fattah, Zaki, Bassili, el-Shazly & Tognoni, 2000). Due to these effects, it is important to begin promoting awareness for women and young girls to occasionally be undergoing breast cancer screening. The campaign purports to employ situational theory in assessing the level of awareness on breast cancer self examination technique (J. J. Scheurich et al. 2004). It is believed that breast cancer can be detected at personal level. The campaign main objectives is to promote the awareness to young girls and encourage them to be practicing breast cancer self examination (Abdel-Fattah et al, 2000). The study is focused on using the situational theory of public (STPs) to find out the level of knowledge about breast cancer among young girls (Abdel-Fattah et al, 2000). There is need to describe the level and extent in which breast cancer self examination is practiced by young girls of the target sample. Finally describe the perception of the young women concerning the causes, control and fatality of breast cancer (Abdelhadi, 2006). The memorable brand to be used in the entire campaign is a pink ribbon which is international symbol of breast cancer awareness (Abdelhadi, 2006). Participants and respondents will wear the ribbon as a sign of sending the message of awareness and to commit. Breast cancer is one of the most common types of cancer affecting women in developed and developing countries. Over the years, the disease has always been connected to manifest more on older women. Cancer has bee rated to have ousted HIV/AIDs and is now number one killer disease in the

Mass Communication :: Communication Essay

Mass communication, by definition, is the process in which professional communication using technological devises share messages over great distances to influence large audiences. The technology of modern mass communication results from the confluence of many types of inventions and discoveries, some of which ( the printing press, for instance) actually preceded the Industrial Revolution. Technological ingenuity of the 19th and 20th centuries has developed the newer means of mass communication, particularly broadcasting, without which the present near- global diffusion of printed words, pictures, and sounds would have been impossible. The steam printing press, radio, motion pictures, television, and sound recordings- as well as systems of mass production and distribution- were necessary before public communication, in its present form, might occur. What I would like to discuss now is the actual process of mass communication and how it works. In mass communication, a professional communicator is the source, someone who shares information, ideas, or attitudes with someone else. The source may be an author, a newspaper reporter, a television reporter, or an announcer. The technological devices are the channels, or the means by which the message was sent. An example of this would be that radio and television messages are transmitted via cable and satellite systems. The message is whatever the source attempts to share with another person. In mass communication, the large audience comprises the receivers, the people who are the attended recipients of the message. Occasionally a receiver of the message will sent feedback to the source, that is, a response that allows the source to determine if the message was correctly understood. In mass communication feedback can be conveyed through a letter to the editor, for instance, or a telephone call to a television station. There are several reasons why it is important to understand the process off mass communication. Probably the most important is that by understanding the process of mass communication we will learn to think critically about the messages the media send us. We will become more thoughtful media consumers.

Love and Family Essay

The short story â€Å"Eveline,† by James Joyce is a story of a young girl who must make a decision between an unhappy life that she is familiar and comfortable with and a life of possible happiness, love, and the unknown. If she leaves with the sailor she has become fond of, she would have the chance to run off to unknown fun, unlimited dreams, and the possibility of love, or the possibility of a life of solitude. If she chose to stay with her father who was abusive and unwilling to change his ways, she would most certainly have a life of predictability and unhappiness. This made life with Frank sound more appealing. Also, Eveline had made a promise to her dying mother to take care of the home and her younger siblings for as long as she could. She would have to go back on her promise. Could she break a promise to her dying mother? The neighborhood she lived in was predictable and comfortable. She knew everything about it. As hard as the decision was, Eveline made the right decision to stay with her family because she is afraid to fail. Although Frank was a sailor that promised fun, dreams, and the ability to be happy, he could never make Eveline completely happy without love. When they would meet in secret she would always have fun with him. He made her happy. They would go to shows and he would sing to her. He made her feel special, which was something Eveline yearned for. Frank was mysterious. He told her stories of the many things he would do on his travels. He told of how he traveled through the Straights of Magellan and of when he had fallen on his feet in Buenos Ayres. His stories were always elaborate and often seemingly unbelievable at times. He told her he would take her to Buenos Ayres; this is where they would live happily ever after. He had a house waiting for her, he told her. She would be his wife. He never actually told her though, what would become of them or how they would survive. She knew Frank could give her life, but only perhaps love too. Eveline was not in love with Frank. At the end of this short story when she tells him good bye her eyes showed him no sign of farewell, or recognition, or love. When she decided to stay, Eveline knew what the rest of her life had in store with her family. Eveline was comfortable with her family and knew what to expect for the rest of her life. She had food and shelter. Her father was abusive and demanding but, he was always there for her and her family. One time when she was sick he read her a story and made her toast by the fire. This shows that even if his actions don’t always prove it, he cares about her and loves her. She would have to give up her family to stay with Frank because her father did not like him. Once her father had quarreled with Frank, after that she had been forbidden to see him any longer. She loved her family. It would be too difficult to give up on her family to be with a man she did not love. If she failed she would not have her family. Eveline never wanted to disappoint anyone in anything she did. If she left she would even disappoint her dead mother. Eveline had made a promise to her dying mother, on her death bed, the night she died, to keep the house together for as long as she could. This was hard for Eveline, but she knew it must be done. Eveline was the only person who could take on the task of caring for her siblings after her mother had passed away. Her father was often in a bad way, and would become violent with everyone that he came in contact with. Eveline would give all her money to the family for what they needed and wished she could give more. If Eveline stayed she would have to continue to work hard to keep her family together, but it was familiar and did not threaten failure and loneliness. She knew what was expected of her and knew she could do it. She would go to work, come home, and take care of her family that was her routine. Eveline was comfortable. She would work hard to keep her family together. She would not fail and she would forever be able to stay in the house she was familiar with and loved. Eveline was so accustomed to the neighborhood she lived, it had become comfortable. This was where she had grown up. She used to play in the streets and she knew everybody. She even knew the sounds of the people walking down the street, like the familiar footsteps clacking on the pavement of the man in the last house on his way home. She knew the familiar smells of the area. She was fond of the smell of her house. Eveline often mentioned the familiar odor of dusty creatone. Everything in the house was familiar and she had wondered at times if she would ever see them again. She had never dreamed of being divided from them. She was unsure if she could leave and not come back. She would never be able to see these things again. This was something Eveline could never face. Eveline was a weak woman brought down by a man all her life. Eveline made the right decision by staying because she had no idea what was ahead and was too afraid of failure. The risk of failure was too real. There were no promises of success. Eveline realized she only had one family and if you turn on them you have nobody left. If she were to fail with Frank she would have to fail alone, she than would have nobody to be there to help pick up the pieces. She would never again have the familiar sounds in the street, the house she grew up in, or her family. She would have to break a promise she made to her dying mother. Eveline did not believe it was worth the chance of failure. Eveline made the right decision to stay with her family.

Biography of William Lloyd Garrison, Abolitionist

William Lloyd Garrison (December 10, 1805–May 24, 1879) was one of the most prominent American abolitionists and was both admired and vilified for his unwavering opposition to slavery in America. As the publisher of The Liberator, a fiery antislavery newspaper, Garrison was at the forefront of the crusade against slavery from the 1830s until he felt the issue had been settled by the passage of the 13th Amendment following the Civil War. Fast Facts: William Lloyd Garrison Known For: Abolitionist crusaderBorn: December 10, 1805 in Newburyport, MassachusettsParents: Frances Maria Lloyd and Abijah GarrisonDied: May 24, 1879 in New York CityPublished Works: Publisher of The Liberator, an abolitionist newspaperAwards and Honors: Boston has a statue of Garrison on Commonwealth Avenue. The Museum of African American History’s â€Å"Living Legends Awards†Ã‚  recipients are given a replica of a silver cup that was presented to William Lloyd Garrison in 1833 by black community leaders. Garrison has a  feast day  (Dec. 17) on the  liturgical calendar of the Episcopal Church.Spouse: Helen Eliza Benson (m. Sept. 4, 1834–Jan.25, 1876)Children: George Thompson,  William Lloyd Garrison Sr.,  Wendall Phillips,  Helen Frances (Garrison) Villard,  Francis Jackson.Notable Quote: If the State cannot survive the antislavery agitation, then let the State perish. If the Church must be cast down by the strugglings of Humanity to be free, the n let the Church fall and its fragments be scattered to the four winds of Heaven, never more to curse the earth. Early Life and Career William Lloyd Garrison was born to a very poor family in Newburyport, Massachusetts, on Dec. 10, 1805. His father deserted the family when Garrison was 3 years old, and his mother and his two siblings lived in poverty. After receiving a very limited education, Garrison worked as an apprentice in various trades, including shoemaker and cabinet maker. He wound up working for a printer and learned the trade, becoming the printer and editor of a local newspaper in Newburyport. After an effort to operate his own newspaper failed, Garrison moved to Boston, where he worked in print shops and became involved in social causes, including the temperance movement. Garrison, who tended to see life as a struggle against sin, began to find his voice as the editor of a temperance newspaper in the late 1820s. Garrison met Benjamin Lundy, a Quaker who edited a Baltimore-based antislavery newspaper, The Genius of Emancipation. Following the election of 1828, during which Garrison worked on a newspaper that supported Andrew Jackson, he moved to Baltimore and began working with Lundy. In 1830, Garrison got into trouble when he was sued for libel and refused to pay a fine. He served 44 days in the Baltimore city jail. While he earned a reputation for courting controversy, in his personal life Garrison was quiet and extremely polite. He married in 1834 and he and his wife had seven children, five of whom survived to adulthood. Publishing The Liberator In his earliest involvement in the abolitionist cause, Garrison supported the idea of colonization, a proposed ending of slavery by returning slaves in American to Africa. The American Colonization Society was a fairly prominent organization dedicated to that concept. Garrison soon rejected the idea of colonization, and split with Lundy and his newspaper. Striking out on his own, Garrison launched The Liberator, a Boston-based abolitionist newspaper. On Jan. 11, 1831, a brief article in a New England newspaper, the Rhode Island American and Gazette, announced the new venture while praising Garrisons reputation: Mr. Wm. L. Garrison, indefatigable and honest advocate of the abolition of slavery, who has suffered more for conscience sake and independence than any man in modern times, has established a newspaper in Boston, called the Liberator. Two months later, on March 15, 1831, the same newspaper reported on the early issues of The Liberator, noting Garrisons rejection of the idea of colonization: Mr. Wm. Lloyd Garrison, who has suffered much persecution in his efforts to promote the abolition of Slavery, has commenced a new weekly paper in Boston, called the Liberator. We perceive he is extremely hostile to the American Colonization Society, a measure we have been inclined to regard as one of the best means of effecting the gradual abolition of slavery. The blacks in New York and Boston have held numerous meetings and denounced the colonization society. Their proceedings are published in the Liberator. Garrisons newspaper would continue publishing every week for nearly 35 years, only ending when the 13th Amendment was ratified and slavery was permanently ended after the end of the Civil War. Supports Slave Rebellion In 1831 Garrison was accused, by Southern newspapers, of involvement in the slave rebellion of Nat Turner. He had nothing to do with it. And, in fact, it is unlikely that Turner had any involvement with anyone outside his immediate circle of acquaintances in rural Virginia. Yet when the story of the rebellion spread in northern newspapers, Garrison wrote editorials for The Liberator praising the outbreak of violence. Garrisons praise of Turner and his followers brought him attention. And a  grand jury in North Carolina issued a warrant for his arrest. The charge was seditious libel, and a Raleigh newspaper noted that the penalty was whipping and imprisonment for the first offense, and death without benefit of clergy for a second offense. Sparks Controversy The writings of Garrison were so provocative that abolitionists dare not travel into the South. In an attempt to circumvent that obstacle, the American Anti-Slavery Society undertook its pamphlet campaign in 1835. Dispatching human representatives of the cause would simply be too dangerous, so antislavery printed material was mailed into the South, where it was often intercepted and burned in public bonfires. Even in the North, Garrison was not always safe. In 1835, a British abolitionist visited America and intended to speak with Garrison at an antislavery meeting in Boston. Handbills were circulated that advocated mob action against the meeting. A mob assembled to break up the meeting, and as newspaper articles in late October 1835 described it, Garrison tried to escape. He was captured by the mob and was paraded through Boston streets with a rope around his neck. The mayor of Boston finally got the mob to disperse, and Garrison was unharmed. Garrison had been instrumental in leading the American Anti-Slavery Society, but his inflexible positions eventually led to a split in the group. Conflict With Frederick Douglas His positions even brought him into conflict at times with Frederick Douglass, a former slave and leading antislavery crusader. Douglass, to avoid legal problems and the possibility that he could be arrested and brought back to Maryland as a slave, eventually paid his former owner for his freedom. Garrisons position was that buying ones own freedom was wrong, as it essentially verified the concept that slavery itself was legal. For Douglass, a black man in constant peril of being returned to bondage, that type of thinking was simply impractical. Garrison, however, was intractable. The fact that slavery was protected under the U.S. Constitution outraged Garrison to the point that he once burned a copy of the Constitution at a public meeting. Among the purists in the abolition movement, Garrisons gesture was seen as a valid protest. But to many Americans, it only made Garrison appear to be operating on the outer fringe of politics. The purist attitude always held by Garrison was to advocate resisting slavery, but not by use of political systems that acknowledged its legality. Later Years and Death As the conflict over slavery became the central political issue of the 1850s, thanks to the Compromise of 1850, the Fugitive Slave Act, the Kansas-Nebraska Act, and a variety of other controversies, Garrison continued to speak out against slavery. But his views were still considered out of the mainstream, and Garrison continued to rail against the federal government for accepting the legality of slavery. However, once the Civil War began, Garrison became a supporter of the Union cause. When the war had ended and the 13th Amendment legally established the end of American slavery, Garrison ended publication of The Liberator, feeling that the struggle had ended. In 1866 Garrison retired from public life, though he would occasionally write articles which advocated equal rights for blacks and women. He died on May 24, 1879. Legacy Garrisons views during his own lifetime were commonly considered extremely radical and he was often subjected to death threats. At one point he served 44 days in jail after being sued for libel, and he was often suspected of participating in various plots considered to be crimes at the time. Garrisons outspoken crusade against slavery led him to denounce the United States Constitution as an illegitimate document, as it institutionalized slavery in its original form. Garrison once sparked controversy by publicly burning a copy of the Constitution. It can be argued that Garrisons uncompromising positions and extreme rhetoric did little to advance the antislavery cause. However, Garrisons writings and speeches publicized the abolitionist cause and were a factor in making the antislavery crusade more prominent in American life. Sources â€Å"Tidbits About William Lloyd Garrison His Statue on the Commonwealth Avenue Mall.†Ã‚  BostonZest.â€Å"William L. Garrison.†Ã‚  Battle of Lake Erie - Ohio History Central.Goodison, Donna, and Donna Goodison. â€Å"African-American Museum Honors Two Living Legends.†Ã‚  Boston Herald, Boston Herald, 17 Nov. 2018.