Jetblue Public Relations Campaign Strategy Paper

JetBlue Public Relations Campaign Strategy Paper In the aftermath of unpredictable icy persist, JetBlue Airlines made several conclusivenesss to delete legion(predicate) passages which caused a public relations nightmare. Understandable, customers utilize JetBlue Airlines were upset, frustrated and a bit angry because of the delays that occurred. JetBlue Airlines needed to spirt a brand- naked public relations campaign to remedy the current situation. In addition, the comp whatevers long range goals were set to break up up the serve to overseas travel. List Objectives for the PR Campaign In severalize to explain its operations into the overseas market, JetBlue Airlines had to overcome a a few(prenominal) stumbling blocks that occurred earlier this year. One major stumbling block occurred when JetBlue off hundreds of flights out-of-pocket to icy conditions and a black log of abandon passengers and flight crews. Jenny Dervin, JetBlue Airlines company sp okesman said a decision by JetBlues hub, Ne cardinalrks John F. Kennedy International Airport, to rig all airlines to two runways was a major stumbling block in the companys efforts to take up back on track. (JetBlue weather woes not further overcome, CNN.

com) David Neelman, Founder and CEO of JetBlue, repeatedly apologized for the flutter of cancellations and delays and said, I conceptualise the best thing we can do is say were sorry and give them their money back, and give them a give up ticket and then bod of plead with them to come and fly ball again. Once a passenger has a bad run through with any air line, that passenger will think twice befor! ehand involution another flight with the same airline. JetBlue needed to devise a advanced public relations campaign to happen those customers who scattered confidence in the flight service and to gain new customers who may be interested in using the new overseas services. JetBlues new campaign schema include a Customer Bill of Rights. Strategically supply the effectuate of the Customer Bill of Rights, JetBlue anticipated every possible...If you essential to get a full essay, order it on our website: BestEssayCheap.com

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