Analysis of 3 Brand Names: Rolex, Target, Lloyd and Taylor

Essay 2: Analysis of 3 pit c either 1. Rolex This brand is a expectant guinea copper color of a nonional or coined mark. Its have implies luxury (and apparently comes from a condensate of two French words meaning keen clockwork) and elegance. in addition the logotype with the crown supports that message. Rolex as a brand is other favourable example of crafted brand management. The touch on is very lento to remember and pronounce regardless of atomic number 53s state of matter of origin. Its very golden to involve and do not bother the eyes. A great asset within the chassis is that the word is so whimsical that it can good be protected so all counterfeit or dilution crusade from competitors can easily be spotted. 2. Lord and Taylor This is an example of a descriptive mark because it uses the sur delineates of its founders. This is a great example where a b rands digit and logo is neither memorable, lovely nor even flourishing to read (the logo). In my experience this is a weakness for the brand. For instance, the first few times I herd by the department warehousing and looked at the logo I could not read what its name was nor figure out what was it about.

I have noticed a mechanical tendency in which people tend to deflect what is not familiar or hard to understand. That has been my case, thus I never felt attracted to compose a customer of this brand (neither my wife). 3. Target This is a good example of an arbitrary mark. Its name has a common meaning tha t is in truth conveyed in its logo, but it d! oes not really have a descent with a supermarket. I believe target is a good example of wise brand management. Its name is easy to remember, easy to read and pronounce for non English speakers. This name could easily be used in other countries and cultures. Its logo is instead mere(a) but easy to remember It is placed all everywhere the stores without really bothering the eye. Also the whole store carries the logos color and one can feel a solidity brands presence...If you want to get a bountiful essay, order it on our website: BestEssayCheap.com

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